Ahead of Dry January, many people are intentionally choosing to enjoy the holiday season with low- or no-alcohol drinks, and there have never been more interesting non-alcoholic holiday drinks available. While there are tons of innovative alcohol-free alternatives that can be enjoyed year-round, a number of beverage brands and distilleries are releasing products specifically for the Christmas season to meet the demand from non-drinkers and sober curious consumers.
Knowing that many party-goers and designated drivers still want to be able to enjoy holiday festivities with flavorful drinks that won't leave them feeling left out, brands are offering options like pre-mixed mocktails, festively flavored tonics and alcohol-free alternatives to popular choices like beer, gin, vodka, wine and other options that are commonly consumed during celebrations.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
