A shift towards lifestyles that include little or no alcohol are on the rise amongst consumers seeking to avoid libations for health or other reasons, which is seeing new products like Stryyk Not Vodka come to market.
Launched as part of the brand's portfolio expansion, the alcohol-free vodka is distilled and packaged in the UK, and features a number of tasting notes that are similar to traditional vodka. This makes the spirit perfect for use in cocktails to create the taste profile of traditional drinks without the alcohol.
Explaining the new alcohol-free spirit, Founder Alex Carlton said, "Stryyk Not Vodka is available in time for the key Christmas period to enable non-drinkers or designated drivers to enjoy the festivities. It is also perfectly timed for the new year when many consumers overhaul their lifestyles and limit their alcohol intake."