Strykk Not Aperitivo Boasts No Alcohol and Prosecco-Like Notes
Michael Hemsworth — April 30, 2022 — Marketing
The Strykk Not Aperitivo non-alcoholic aperitif has been launched by Elegantly Spirited in the UK as the perfect product for consumers to use in their favorite cocktail recipes. The product is reported to feature Prosecco-inspired flavor notes of quassia, wormwood and bitter orange, and features just 25-calories per serving. This is five-times lower than the full-strength alcoholic version to make it suited for consumers seeking a lighter beverage option.
CEO and Founder Alex Carlton commented on the new Strykk Not Aperitivo non-alcoholic aperitif saying, "Strykk Not Aperitivo represents a huge growth opportunity both for the grocery and on-trade markets…Strykk Not Aperitivo is a refreshing, vibrant and exciting serve, and allows those who don’t want to drink alcohol to join in the ritual.”
CEO and Founder Alex Carlton commented on the new Strykk Not Aperitivo non-alcoholic aperitif saying, "Strykk Not Aperitivo represents a huge growth opportunity both for the grocery and on-trade markets…Strykk Not Aperitivo is a refreshing, vibrant and exciting serve, and allows those who don’t want to drink alcohol to join in the ritual.”
Trend Themes
1. Non-alcoholic Mixology Trend - Opportunity for bars and mixologists to create unique non-alcoholic drinks with aperitif flavors.
2. Health-conscious Beverage Trend - Potential for increased demand of low-calorie, non-alcoholic drinks as consumers seek healthier options.
3. Alcohol Replacement Trend - Growing trend of non-alcoholic alternatives to traditional spirits and liqueurs creates room for new players in the market.
Industry Implications
1. Beverage Industry - Opportunity for companies to develop and market unique, non-alcoholic aperitif products and capitalize on the health-conscious trend.
2. Hospitality Industry - Restaurants, bars, and hotels can attract more customers with non-alcoholic drink options to cater to health-conscious and sober customers.
3. Food Retail Industry - Opportunity for grocery stores to stock non-alcoholic aperitif products to cater to health-conscious and sober consumers looking for unique, low-calorie drink options.
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