The Strykk Not Vanilla Vodka is a new alcohol alternative from Elegantly Spirited that's launching in the UK to offer consumers a way to enjoy a premium cocktail without traditional spirits. The non-alcoholic spirit features an ABV of less than 0.5% and is reported to be perfect for use in such recipes as the passionfruit martini and the espresso martini. The non-alcoholic spirit will be available for purchase through the brand's exclusive UK distribution network as well as cocktail partner Funkin Cocktails.
Elegantly Spirited CEO and Co-Founder of Strykk Alex Carlton spoke on the new Strykk Not Vanilla Vodka saying, "With 8.6 million drinkers looking to reduce their alcohol intake, Strykk Not Vanilla Vodka represents a huge trade-up opportunity, giving consumers a non-alcoholic alternative to a favourite flavoured spirit. Consumers want to maintain social rituals and with the introduction of Strykk Not Vanilla Vodka drinkers can stay in the round and enjoy cocktails, such as a passionfruit or espresso martini, minus the alcohol.”