Getting together with family and friends for conversation over drinks is a ritual many consumers enjoy, so the Figlia non-alcoholic aperitivo has been created to help offer them a way to keep alcohol out of the mix. The product was developed by Lily Geiger in honor of her father who dealt with alcoholism and would offer consumers a way to remove booze from social situations without skimping on flavor. The product contains no added preservatives, no added sugar and no alcohol with an all-natural botanical recipe that calls to mind the aromatic experience of Italian gardens.
The Figlia non-alcoholic aperitivo is also a social beneficial product that will see a percentage of the proceeds provided to Partnership To End Addiction as well as 1% For The Planet.
Image Credit: Figlia
What Makes This Trend Stand Out
- Non-alcoholic Drinks
- Developing non-alcoholic alternatives to traditional alcoholic drinks presents disruptive innovation opportunities for beverage companies
- Mindful Drinking
- Catering to the growing market of health-conscious consumers who want to enjoy a drink without the negative effects of alcohol presents disruptive innovation opportunities for beverage companies
- Socially Conscious Products
- Developing socially conscious products, such as Figlia's non-alcoholic aperitivo, can provide companies with a competitive edge and attract socially responsible consumers
Sectors Adopting This
- Beverage Industry
- The beverage industry can capitalize on the growing demand for non-alcoholic alternatives to traditional alcoholic drinks by developing more innovative and flavorful options
- Health and Wellness Industry
- The health and wellness industry can take advantage of the trend towards mindful drinking and develop products that promote responsible consumption and overall well-being
- Social Impact Industry
- The social impact industry can collaborate with companies like Figlia to create socially responsible products that benefit both consumers and the community
