What is the trend of low- and no-alcohol drinks?

Opportunity for companies to develop innovative low- or non-alcoholic beverage options that incorporate CBD and/or other health-conscious ingredients.

What is the trend of cbd-infused products?

Creation of CBD-infused food and beverage products, such as festive seltzers, is a disruptive innovation opportunity that caters to the growing wellness trend.

What is the trend of holiday cocktail guides?

Development of holiday drink recipe books featuring CBD-infused and/or non-alcoholic options presents a marketing opportunity for companies that cater to health-conscious individuals during seasonal celebrations.

What are the implications for the beverage industry?

Beverage companies can create innovative, low- or non-alcoholic CBD-infused drinks that cater to health-conscious consumers seeking festive options.

What are the implications for the food industry?

Food companies can incorporate CBD into holiday recipes to provide consumers with flavorful holiday options that promote well-being and mindfulness.

What are the implications for the wellness industry?

The wellness industry can capitalize on the incorporation of CBD in holiday drinks and dishes to promote mindfulness and self-care during the holiday season.

Festive CBD Seltzer Recipes : holiday drink recipes

Sprig's Cocktail and Mocktail Booklet Shares Holiday Drink Recipes

Laura McQuarrie — October 30, 2019 — Lifestyle

References: drinksprig & prnewswire

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Knowing that many people will be continuing to mindfully indulge in cocktails and mocktails this fall and winter season, CBD seltzer brand Sprig put together a free booklet of holiday drink recipes featuring 21 unique options. Some of the inspiring low- and no-alcohol drink recipes that can be found in the holiday guide include Apple Spiced Iced Tea made with Sprig's zero-sugar Lemon Tea flavor and Cupid's Arrow, which puts a twist on the classic combination of cranberry juice and vodka with Sprig Citrus Zero, dried cherries and a rosemary spear.

The CBD-infused recipes are full of inspiring ideas for people to enjoy the flavors of the holidays, whether or not they plan on drinking alcohol. As Sprig's CEO and co-founder Michael Lewis describes, "We're very supportive of the sober-curious movement sweeping the nation. Sprig CBD helps reset our minds and nerves—it fits in perfectly with Dry January."

Trend Themes

Low- and No-alcohol Drinks — Opportunity for companies to develop innovative low- or non-alcoholic beverage options that incorporate CBD and/or other health-conscious ingredients.
Cbd-infused Products — Creation of CBD-infused food and beverage products, such as festive seltzers, is a disruptive innovation opportunity that caters to the growing wellness trend.
Holiday Cocktail Guides — Development of holiday drink recipe books featuring CBD-infused and/or non-alcoholic options presents a marketing opportunity for companies that cater to health-conscious individuals during seasonal celebrations.

Industry Implications

Beverage — Beverage companies can create innovative, low- or non-alcoholic CBD-infused drinks that cater to health-conscious consumers seeking festive options.
Food — Food companies can incorporate CBD into holiday recipes to provide consumers with flavorful holiday options that promote well-being and mindfulness.
Wellness — The wellness industry can capitalize on the incorporation of CBD in holiday drinks and dishes to promote mindfulness and self-care during the holiday season.

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