Autumnal Tea Mocktails

Luna Bay's Cranberry Sangria Spice is a Festive 0% ABV Alternative

As the sober-curious movement gains momentum, many adults are rethinking their relationship with alcohol during Sober October, opting to swap their go-to drinks for delicious non-alcoholic alternatives like Luna Bay's new 0% ABV Cranberry Sangria Spice. This festively flavored tea mocktail is made with the brand's signature yerba mate tea base, tart and sweet cranberries, a hint of orange zest and warming, comforting cinnamon.

The vegan-friendly, non-GMO tea mocktail delivers all the flavor of a classic cocktail without compromise, making it easier for adults to savor better ingredients and better experiences without a looming hangover.

This cocktail-inspired flavor in a can joins other zero-percent tea mocktails from Luna Bay like Blueberry Mint Mojito, Mango Mule and Raspberry Rambler.

Sober-curious Movement
As people increasingly explore alcohol-free lifestyles, innovative non-alcoholic beverages like tea mocktails are surging in popularity.
Festive Flavor Innovations
The introduction of seasonally themed drinks such as Cranberry Sangria Spice offers consumers festive flavors without the alcohol, appealing to health-conscious individuals.
Convenient Non-alcoholic Beverages
Ready-to-drink cans of non-alcoholic beverages cater to those seeking convenience and healthier options, highlighting the rise of premium, alcohol-free drink alternatives.

Sectors Adopting This

Non-alcoholic Beverages
The non-alcoholic beverages sector is experiencing a boom due to the growing demand for sophisticated, health-conscious alternatives to traditional alcoholic drinks.
Health and Wellness
Health and wellness industries are benefiting as consumers prioritize beverages that offer both flavor and wellness benefits, without the negative effects of alcohol.
Ready-to-drink Market
The ready-to-drink market is expanding with the introduction of non-alcoholic tea mocktails that combine convenience with complex, enjoyable flavors.
SCORE
3.8 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 36%
Activity 46%
Freshness 33%