Virtual reality media applications are in their infancy, but new developments show exciting promise. The immersive nature of VR gives audiences more context and detail than ever before, making it an ideal fit for industries like music and entertainment as well as more serious storytelling.
With virtual reality media also comes VR news platforms, which adds increased empathy to events -- something that has been missing in the digital age as the Internet paradoxically connects people while also creating divisiveness. A recent example of virtual reality news is a visual journalism partnership between news company Reuters and technology brand Samsung, who supplied journalists all over the world with 360 degree-capturing cameras.
Music videos and movies also present new opportunities, as consumers are dropped right into the action.
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
