A few months ago, YouTube announced new 360-degree video capabilities, but no video has stirred up interest in the new format like the 'Björk: Stonemilker' video has. The new video upload from the eccentric Icelandic artist makes the most of technology to express her boundless creativity.
The experience was first introduced at Björk's retrospective installation at MOMA, where visitors could put on an Oculus Rift headset and feel as though they were inside the music video right alongside Björk. Now, this content is fully accessible on YouTube when viewed through the Google Chrome browser.
Now that virtual reality headsets are making it easy to tap into immersive videos, immersive 360-degree content like Björk's Stonemilker could be indicative of where the future of entertainment is headed.