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18 Music Video Innovations

From Live Stream Music Videos to Immersive Music Video Experiences

— April 19, 2016 — Tech
Whether it is streaming content over social media or letting fans input their own image into a clip, it is clear that new technology has facilitated some major music video innovations. By making music videos more interactive than ever before, the gap between fans and their favorite artists is quickly diminishing.

One of the interesting ways artists are making their videos more accessible to fans is by leveraging their huge social media following. Indeed, artists are now making use of various social media platforms to facilitate a more personal viewing experience. Some examples of artists using social media to showcase their videos include Madonna's use of Snapchat and Nicole Arbour's use of Periscope.

Beyond social media, other music video innovations involve interactive technology that helps fans become part of their favorite videos. For example, Santigold released a music video that allows viewers to insert a selfie of their own face into different parts of the video. Usher also released an interactive music video that uses facial-recognition technology to force viewers to confront images of racial injustice.
5.8
Score
Popularity
Activity
Freshness
18
Video Game Music Videos
Video Game Music Videos
The Future and Kanye West 'I Won' Song is Now Accompanied with a Game
<
17
Virtual Reality Music Videos
Virtual Reality Music Videos
This 'The Hills' Video Has Flaming Constellations in 360-Degree View
<
16
Sign Language Music Videos
Sign Language Music Videos
This ASL Music Video Covers Adele's Hit Single 'Hello'
<
15
360-Degree Music Videos
360-Degree Music Videos
The Bjork 'Stonemilker' Video Uses YouTube's 360-Degree Capability
<
14
Narrative-Altering Music Videos
Narrative-Altering Music Videos
This Adjustable Music Video Lets Audiences Interact More Fully
<
13
Shoppable Music Videos
Shoppable Music Videos
This Music Video-Style Advertisement Features UK Duo Rizzle Kicks
<
12
Trippy Anime Music Videos
Trippy Anime Music Videos
This Last Night, Good Night Remix Stars Pharrell and Hatsune Miku
<
11
Gamified Music Videos
Gamified Music Videos
The 'Virtual Insanity' Video by Jamiroquai is Now a Game for Windows
<
10
Mock Interactive Videos
Mock Interactive Videos
Namie Amuro's Golden Touch Music Video Simulates Interactivity
<
9
Live Stream Music Videos
Live Stream Music Videos
Nicole Arbour's Fun Revolution is the First Ever Periscope Music Video
<
8
Video Sharing Music Premieres
Video Sharing Music Premieres
Madonna's Brand New Music Video Premiered on Snapchat
<
7
Thermographic Music Videos
Thermographic Music Videos
Grief by Earl Sweatshirt Was Shot by Murai Using a Night Vision Camera
<
6
Intimate Musician Videos
Intimate Musician Videos
Spotify's Entertainment Marketing on Periscope Connects Fans & Music
<
5
Virtual Reality Music Videos
Virtual Reality Music Videos
U2 and Apple Team Up to Deliver a New Song in a 360-Degree Video
<
4
Interactive Music Videos
Interactive Music Videos
The New Santigold Music Video Allows Users to Include Their Own Image
<
3
Personalized Music Videos
Personalized Music Videos
Etienne De Crecy's Hashtag My Ass Makes a Video from Your Instagram Pics
<
2
Facial Recognition Music Videos
Facial Recognition Music Videos
Usher's 'Chains' Video Stops Playing When the Viewer Looks Away
<
1
Immersive Music Video Experiences
Immersive Music Video Experiences
MUMM and David Guetta Launch The First Double Screen Music Video
<