Whether it is streaming content over social media or letting fans input their own image into a clip, it is clear that new technology has facilitated some major music video innovations. By making music videos more interactive than ever before, the gap between fans and their favorite artists is quickly diminishing.
One of the interesting ways artists are making their videos more accessible to fans is by leveraging their huge social media following. Indeed, artists are now making use of various social media platforms to facilitate a more personal viewing experience. Some examples of artists using social media to showcase their videos include Madonna's use of Snapchat and Nicole Arbour's use of Periscope.
Beyond social media, other music video innovations involve interactive technology that helps fans become part of their favorite videos. For example, Santigold released a music video that allows viewers to insert a selfie of their own face into different parts of the video. Usher also released an interactive music video that uses facial-recognition technology to force viewers to confront images of racial injustice.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
