Actress, comedienne and YouTube star Nicole Arbour's latest single 'Fun Revolution' was launched as the world's first Periscope music video. The live video streaming platform invites users to "experience the world" through someone else's eyes and is gaining popularity among social media savvy mobile users as well as major brands who are looking for a more authentic consumer connection.
In this music video clip, Nicole Arbour begins her stream by talking to her fans and snacking on an Awake Chocolate bar -- the Canadian company's products blend chocolate and caffeine and provide an instant boost of energy. What starts off as a low key video stream transforms into an energy-packed clip for 'Fun Revolution.'
In addition to changing her hair and makeup, Nicole takes a stroll through her neighbourhood, dances on the street and even shoots a live stream while posing in front of Toronto's CN Tower landmark. This social media charged music video illustrates the endless possibilities of video platforms like Periscope, especially when marketing to millennials.