Online fashion retailer 'Very' recently launched a shoppable music video featuring British hip-hop duo 'Rizzle Kicks.' While many brands have begun experimenting with new ways of advertising to Millennial consumers, this video takes the online shopping experience to a new level.
The music video-style ad is a remix of the iconic 1991 hit 'Summertime' by DJ Jazzy Jeff and The Fresh Prince. The shoppable music video features a series of different items from Very's 'Summertime' collection, each of which are available for direct purchase. The full ad is available on Very's website and clicking the banner will allow the viewer to choose from all the different items in the video. If users click on a specific product, they will then be directed to Very's online shop.
The innovative music video-style ad demonstrates that brands are using clever new mediums to engage with consumers online.
Key Themes Behind This Trend
- Shoppable Video Ads
- More brands will start creating shoppable video ads to provide interactive shopping experiences and promote products.
- Music Video Marketing
- Music videos will be used as an effective marketing tool to capture Millennial audiences and promote products.
- Interactive Advertising
- Interactive and immersive advertising experiences will be developed to engage consumers and drive sales.
Where This Applies
- Fashion Retail
- Fashion retailers will increasingly use shoppable video ads and music videos with direct purchase links to promote their products and drive sales.
- E-commerce
- E-commerce platforms will offer interactive ad formats like shoppable music videos to engage customers and differentiate themselves in the market.
- Music Industry
- The music industry will collaborate with brands to create innovative marketing campaigns using music videos that drive sales of products featured in the video.
