Online fashion retailer 'Very' recently launched a shoppable music video featuring British hip-hop duo 'Rizzle Kicks.' While many brands have begun experimenting with new ways of advertising to Millennial consumers, this video takes the online shopping experience to a new level.
The music video-style ad is a remix of the iconic 1991 hit 'Summertime' by DJ Jazzy Jeff and The Fresh Prince. The shoppable music video features a series of different items from Very's 'Summertime' collection, each of which are available for direct purchase. The full ad is available on Very's website and clicking the banner will allow the viewer to choose from all the different items in the video. If users click on a specific product, they will then be directed to Very's online shop.
The innovative music video-style ad demonstrates that brands are using clever new mediums to engage with consumers online.