The percentage of purchases being made online is only increasing, which has prompted a number of brands to foray into the world of eCommerce retail. However, as offline brands go online, many online brands are going offline as evident with this collection of physical retail stores.
Online retail satisfies a consumer preference for instant gratification, but lacks the experience of physically making a purchase. As such, online brands are looking to reinforce the relationship between consumer and brand by creating pop-ups, physical retail locations and more.
This collection highlights a number of examples of how eCommerce retail is expanding to the real world to help create a more comprehensive experience. As brands seek to become a more integral part of the consumer lifestyle, we'll likely see brands continue to balance the online/offline world more intently.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
