Sneakerboy Melbourne is an unusual shop that is an online physical store. The shop takes up a physical space and it is filled with sneakers that shoppers can try on, however, any of the shopping to be done at Sneakerboy Melbourne must be done online.
The shop has two different spaces, including one for display and one that serves as a sitting area. With the aid of an app, consumers can browse prices and sizes by scanning the LED displays on shelves. When it's time to make a decision on a shoe, consumers can put through a shoe order by app or by one of the iPads located in-store. The premise behind the shop is to blend a brick and mortar location with the convenience of online shopping.