These modern barbershop innovations range from crowdsourced barbershop apps to menswear brand cafes that merge coffee, clothing and grooming into an all-encompassing and immersive retail experience. While Frank & Oak's hybrid retail space promotes a memorable shopping experience, Udagawa Barber Shop in Japan will appeal to minimalist design fans and prides itself on efficiency and understated elegance.
More notables include branded pop-ups like Snickers' Hungry Barber brand activation that offered free haircuts to hungry visitors who also got to sample sweet snacks. Another niche example, the Salon Le Barber is a retro-themed salon on wheels that offers trims and shave services at roadside locations.
These modern barbershop concepts also include immersive spas that capitalize on consumers' growing interest in artisanal grooming and hair care products for men.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
