Hybrid Barbershop Cafes

Hurwundeki in London Serves Homemade Food and Affordable Haircuts

Hurwundeki is an innovative lifestyle space located in London that serves up homemade food, quality coffee and affordable haircuts. The unique concept incorporates Korean cuisine and access to a barbershop that isn't enormously expensive.

The clever cafe offers discounts on coffee for those getting haircuts, while the restaurant portion specializes in an impressive selection of gourmet Korean dishes. Hurwundeki also has a BYOB policy, so while there are no alcoholic drinks on the menu, you can bring your own.

Located in East London, Hurwundeki, which means "hair" in the South Korean language Jejueo, is one of many unique concept cafes popping up in the city. London also plays host to a dedicated cereal cafe and has hosted a pop-up restaurant that offered a variety of oatmeal dishes influenced by international breakfast foods.

Hybrid Lifestyle Spaces
Combining multiple unique concepts to create a hybrid lifestyle space.
Discounts and Bundles
Offering discounts or bundles for customers who purchase multiple services or products.
BYOB Policy
Allowing customers to bring their own beverages to the establishment.

Who This Affects Most

Hospitality
Creating hybrid spaces that offer multiple services can disrupt the traditional hospitality industry.
Personal Care
Integrating personal care services like haircuts into cafes or restaurants can disrupt the personal care industry.
Food Service
Providing unique and specialized food options can disrupt the traditional food service industry.
SCORE
5.9 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 86%
Activity 84%
Freshness 8%