Coco and Cowe may have started as a Canadian lifestyle blog, but it's now expanding its brand with a line of whimsical products that will be sold online through its established website. The online shop launched with a playful pop-up featuring the stylish wares people will be able to find when they visit the Coco and Cowe site.
From pineapple graphics and tasteful jewelry to chocolate hearts and pop corn mixes, fans of the brand will find a piece or two of Coco and Cowe that they won't be able to do without. Founder Catriona “Coco” Smart was also on hand to greet those who made their way to the pop-up shop, which is also the new boutique headquarters. She says, “We’re thrilled to give our readers and followers a fun and interactive place to mix, mingle and shop. Given the digital nature of our business, it was important for us to create something tangible for our readers.”