This immersive Intel Ultra Store in Beijing is an immersive retail experience dedicated to the launch of the Intel Ultrabook. Appearing more like a showroom than a retail boutique, the colorful shop was designed by Junichi Eto of Gramco and features fixtures that evoke a response in the shopper due to texture and shade.
Given there are no shortage of options in terms of online shopping for tech purchases, an immersive retail environment that is heavily branded is sure to provide an alternative experience rich enough for consumers to be motivated to leave their homes for it. Also appealing to children, the shop's bright lighting and vibrant colors go a long way in regards to attracting potential customers with an eye-catching display. Similar to the Apple Store experience, the Intel Ultra Store in Beijing also provides face-to-face interactions for a customized shopping experience.
Key Themes Behind This Trend
- Immersive Retail
- Creating immersive retail spaces that are highly branded can entice consumers to visit in-person, instead of shopping online.
- Multisensory Experiences
- Focusing on texture, lighting and color can create a multisensory experience that engages consumers and adds value to the shopping experience.
- Customized Shopping
- Providing a face-to-face interaction, similar to the Apple Store experience, allows for a personalized shopping experience that appeals to consumers.
Where This Applies
- Tech Retail
- Tech retailers can create immersive retail spaces for the launch of new products, providing an alternative experience and attracting customers.
- Brick and Mortar Retail
- Creating multisensory experiences with immersive retail spaces and personalized face-to-face interactions can attract customers back to brick and mortar stores.
- Interior Design
- Designers can explore new textures, lighting and color schemes that create immersive retail environments which can increase traffic and sales for retailers.
