AREA15 is one of the first purpose-built experiential retail and entertainment complexes and poses solutions to problems faced by traditional retailers with live events, immersive experiences, activations, large-scale art installations and more. Intel is collaborating with AREA15 to launch the Intel Experience Incubation Hub, a multi-use venue that will support retail partners and help them explore new concepts in design and technology with both pop-up and permanent fixtures. The AREA15 property in Las Vegas for the "new experience economy" is set to open in the spring of this year.
Intel's collaboration with AREA15 has the potential appeal to a new generation of shoppers, especially as it is reported that 81% of Gen Z prefers to shop in stores and 73% likes to discover new products in the same way.
Image Credit: Design Distill