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Next-Gen Mobile Marketplaces

The Tmall Flagship Store 2.0 is Tech-Powered, Interactive & Engaging

— November 7, 2019 — Business
Alibaba Group's online marketplace called the Tmall Flagship Store 2.0 offers a glimpse into the way more personalized experiences will be offered for consumers. On the front page of the store, consumers will see items that they are likely to purchase, as determined by algorithms that are also useful for sharing cash-back promotions and vouchers—saving savvy shoppers a task that they would ordinarily do on their own.

The next-gen mobile store also tailors the content it shows in different ways, as some consumers prefer to shop after viewing short videos and others prefer the interactive, real-time quality of livestreams.

Shoppers will also be able to make the most of augmented reality tools to virtually try out products or get a better look at them in 3D.
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