While some brands are choosing to exist solely online, the Australian postal service is offering temporary ecommerce storefront opportunities. Australia Post is trialling ecommerce pop-ups during the holiday season to give shoppers an in-person experience. This is in an effort to bring mail services into the digital age.
Small online businesses will be able to establish their own ecommerce storefront within post offices through this period. The digital shopping centers will feature shelved product samples, promotional staff and screens that allow consumers to place orders in-store. Their point of sale systems also enable customers to both purchase and arrange delivery postage of their items at the same time. This is perfect for those looking to mail their Christmas gifts this year.