The Amazon on JetBlue partnership recently kicked off with an immersive pop-up activation at New York City's JFK International Airport. The pop-up is located in JFK Airport's Terminal 5 and is described as being the "biggest Amazon Prime box ever," inside of which passersby can experience the pop-up movie theater in order to sample the brand's content catalog.
The Amazon on JetBlue pop-up is a large glass box with comfortable benches and headphones for travelers to test out the experience.
The exciting Amazon on JetBlue deal means that customers of the airline will have instant access to the digital marketplace brand's media catalog during travel. JetBlue also recently launched a partnership with beauty subscription service Birchbox.