Modern businesses are in a mad dash to update and create custom retail experiences in order to attract Gen Z to brick and mortars. 'The Store' helps businesses do this by providing a space in which they will custom-build a unique experimental shop. The New York City store is extremely modern in its thinking -- providing companies that may only exist online with a spot to impermanently showcase products, much like a pop-up.
Last time, The Store paired with Tom Dixon while its newest collaboration is with 'Teenage Engineering,' creators of user-friendly synthesizers. Its most famous product is a portable synthesizer, which changed the music-making and performance experience. With a custom retail space, the business provides consumers with a creatively tailored, playful store that represents its exact branding.