Golden Touch is the first music video off of Japanese singer Namie Amuro's new album '_genic.' As well as having entertaining visuals, the pop idol's video promises an "interactive" element.
At the beginning of the music video, viewers are made aware of a dot at the center of the screen that they are instructed to "Keep touching while watching." Once a finger has been pressed to the screen of some sort of media-viewing device, the video makes the action happen around the finger. This includes making it seem as though a viewer's finger had the power to topple a card tower, launch a slingshot or light candles.
Although the video will continue to play whether or not you place your finger on the screen, it's a fun way to enjoy the song, especially while hearing lyrics that say: "You've got the touch."
What Makes This Trend Stand Out
- Interactive Music Videos
- Opportunity for artists to engage their audience through interactive elements in music videos.
- Virtual Touch Technology
- Potential for development of technology that simulates physical touch in digital media.
- Immersive Visual Experiences
- Demand for captivating and interactive visuals in music videos to enhance user engagement.
Sectors Adopting This
- Music Industry
- Opportunity for musicians and labels to differentiate themselves by creating interactive music videos.
- Technology Industry
- Potential for tech companies to create innovative virtual touch technologies for various applications.
- Entertainment Industry
- Demand for immersive visual experiences in music videos opens up new opportunities for production companies and visual effects studios.
