The second 'The Hills' video from Toronto R&B star The Weeknd features phoenixes, fiery constellations and virtual reality.
This new 'The Hills' video accompanies a remix of the song featuring rapper Eminem. Directed by NABIL, the music video shows The Weeknd exiting a club on a dark night. It follows him as he walks past a limousine, brooding and singing. Dragging the music video's view, however, reveals more intriguing details. The sky above The Weeknd fills with flaming meteors as the viewer explores the 360-degree surroundings of the innovative music video.
'The Hills' was shot using a GoPro camera, transforming it from a standard shoot to the creation of a virtual reality experience. The immersive imagery of the Hills video suits the dark, enrapturing intensity of The Weeknd's music.
Key Themes Behind This Trend
- Virtual Reality Music Videos
- Virtual reality technology is transforming the music industry, providing artists with innovative ways to create immersive and interactive experiences for their fans.
- 360-degree Music Videos
- 360-degree music videos are revolutionizing the way fans engage with music, allowing them to explore the visuals and storyline from different angles.
- Gopro Revolution
- The use of GoPro cameras in music video production is opening up new possibilities for creating virtual reality experiences and captivating visuals.
Where This Applies
- Music
- Virtual reality music videos present a disruptive innovation opportunity for artists, offering a unique way to connect with their audience and enhance the music listening experience.
- Entertainment
- The entertainment industry can leverage 360-degree music videos to create immersive experiences for fans, leading to increased engagement and new revenue streams.
- Technology
- The integration of virtual reality technology, such as GoPro cameras, in music videos opens up opportunities for technological advancements and further innovation in the field.
