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Mall Skydiving Simulators

Warner Bros Used Virtual Reality Skydiving to Promote 'Point Break'

— March 23, 2016 — Marketing
Adrenaline junkies may be able to get a rush from skydiving simulator games and indoor skydiving facilities, but a part of them will always know that the experience is not real. But in order to promote one of its newest films, Point Break, Warner Bros challenged itself to make the experience of virtual skydiving feel more immersive than most.

At London’s Westfield Stratford mall, Warner Bros set up a station that involved more than just a virtual reality headset. Adventurous mall-goers were invited to lie on their stomachs and strap themselves into a wingsuit mechanism, which involved their whole body in the process of the virtual reality experience. While "falling," people were blasted with wind to enhance the multi-sensory experience.

The technology and setup involved in this stunt might have been extensive, the Point Break Virtual Reality Wingsuit mission was simple: get to the ground.
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