While other comedy apps might focus on joke generation of shareable gifs, Laugh Radio by startup Laugh.ly hopes to make streaming stand-up sets as easy and accessible as streaming music. Many comedians are turning to streaming services like Netflix to host their shows (for example, Aziz Ansari and John Mulaney). A natural next step is looking to a mobile streaming platform such as comedy apps.
Coming soon in Summer 2016, the Laugh Radio app lets users follow big names and emerging comedians, which also gives comics a chance to monetize their fan base. This has been a challenge for many in the entertainment industry, with streaming subscription models becoming increasingly prevalent in television, music and movies. Now a comedy is entering into the sphere as well.
What's Driving This Trend
- Streaming Stand-up
- Apps are focusing on streaming stand-up sets to make it as easy and accessible as streaming music, providing an opportunity for comedians to monetize their fan base.
- Mobile Comedy Apps
- Mobile comedy apps are becoming more popular, providing an opportunity for comedians to expand their reach and monetize their fan base.
- Monetizing Fan Base
- Comedy and entertainment industries are recognizing the opportunity of utilizing streaming platforms to monetize their fan base.
Who This Affects Most
- Entertainment
- The entertainment industry has an opportunity to utilize mobile comedy apps and streaming platforms to reach and monetize a wider audience.
- Technology
- The advancement of mobile technology presents an opportunity for comedy apps to provide an easy and accessible way to stream stand-up sets.
- Marketing
- Marketers can utilize mobile comedy apps and streaming platforms to reach new customers and fan base, creating a new avenue for advertising and sponsorship opportunities.
