'MenuMe' is a new app that combines the rise of photo photography with the convenience of digital technology to help users make quick decisions about what to eat.
MenuMe is an app that recognizes the text on a restaurant menu and instantly translates it into a real image of the dish in question. This feature is powered by Vuforia Android SDK, which uses text and image recognition technology to generate 3D objects in augmented reality. To use the feature, all the user needs to do is hover their smartphone over the menu and the image will pop-up immediately. The idea behind the app is to help consumers make faster decisions about what to eat by giving them visual cues.
The MenuMe app will likely appeal to younger consumers who increasingly choose dishes bases on images they have seen online or over social media.