The Sizewise app won't just suggest any clothing to you. The startup offers "the most comprehensive discovery of styles; the most refined preferences of fit."
The mobile application lets you discover new clothing brands and clothing styles that fit with your preferences. This is supposed to cater to every individual's tastes as well as body type. You can also compare their recommendations to items you already have in your wardrobe. The Sizewise app discover tools are supposed to give you a well-formed idea of how something will fit you, even if it's a brand you are unfamiliar with. Before adding a garment to your cart, it will give you extra context, such as drop, thigh, ankle and calf fit.
What's Driving This Trend
- Personalized Shopping Apps
- Opportunity for disruptive innovation in creating apps that provide personalized clothing recommendations based on individual preferences and body types.
- Size-inclusive Fashion
- Opportunity for disruptive innovation in the fashion industry by offering a wide range of sizes and fits to cater to diverse body types.
- Virtual Fit Technology
- Opportunity for disruptive innovation by developing technologies that accurately simulate how clothing will fit on an individual's body before making a purchase.
Who This Affects Most
- E-commerce
- Opportunity for disruptive innovation within the e-commerce industry by integrating personalized sizing apps that enhance the online shopping experience.
- Fashion Retail
- Opportunity for disruptive innovation in the fashion retail sector by embracing size-inclusive fashion and offering a wider range of sizes and fits to target diverse consumer segments.
- Technology
- Opportunity for disruptive innovation in the technology sector by developing virtual fit technologies that revolutionize how consumers experience and purchase clothing online.
