From bouquet-centered gifting apps to influencer payment platforms, the top e-commerce ideas include a number of innovative services and apps that prove the convenience of online shopping is still disrupting the brick-and-mortar retail space.
The Gucci x Net-a-Porter capsule collection is a unique collaboration between the e-commerce giant and the Italian fashion brand. The collection can be viewed on a dedicated page within Net-a-Porter's website in an 360-degree video lookbook and proves that editorialized content is an excellent way for fashion e-commerce brands to stand out.
Separately, the 20th Century Fox Snapchat takeover was coordinated in order to promote the upcoming X-Men: Apocalypse film. Running in the United States, the campaign introduced nine X-Men lenses, while it also included a link to a third-party site where users could purchase movie tickets.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
