The 'Gift It' app looks to help make sending and receiving gifts a whole lot simpler for those that find the process to be rather daunting. The app contains thousands of retailers and products for users to choose from, which enables them to select a gift and simply send it immediately. This eliminates the occurrence of having to go to a physical store or wait in line at a retailer to make a purchase.
The 'Gift It' app offers shoppers the ability to purchase both actual products as well as gift cards to increase the options that gift givers and receivers have. When users are receiving gifts, they have their own gift wallet that can be used in-store to redeem the digital gift for the actual product.