Personalized digital gifting platform On Me is on a mission to upend an outdated gift card industry that prioritizes plastic cards when, as of 2025, 65% of adults in the United States use a digital wallet. "When people don't even have a wallet to put a plastic gift card in, it's time for a change," says Darragh Meaney, CEO and co-founder of On Me. With On Me, gift-givers can pick up multi-brand gift cards based on popular interests like beauty, visiting restaurants, coffee, or gaming.
Already, On Me has delivered more than $2.5 million in gifts and helped over 76,000 people send and receive gift cards. On Me recently announced it raised a $6 million seed round to continue revolutionizing the $450 billion gift card market in the United States.
What Makes This Trend Stand Out
- Personalized Gifting Solutions
- Customization in gift card offerings caters to individual preferences, providing a unique and personal touch that disrupts traditional one-size-fits-all gifting options.
- Digital Wallet Adoption
- The rising use of digital wallets is fueling a shift away from physical cards, prompting businesses to innovate in the realm of digital financial solutions.
- Multi-brand Card Systems
- The introduction of gift cards that encompass multiple brands reflects a consumer desire for flexibility and choice in gift usage.
Sectors Adopting This
- Fintech
- The fintech industry is ripe for innovation as it embraces digital transaction solutions like multi-brand digital gift cards that align with the growing digital wallet trend.
- Retail
- Retailers have the opportunity to engage consumers more effectively through integrated digital gift card platforms that offer diverse brand options.
- E-commerce
- E-commerce stands to benefit from digital gift card innovations, providing seamless and attractive options for online consumer transactions.
