What is the trend of personalized gifting solutions?

Customization in gift card offerings caters to individual preferences, providing a unique and personal touch that disrupts traditional one-size-fits-all gifting options.

What is the trend of digital wallet adoption?

The rising use of digital wallets is fueling a shift away from physical cards, prompting businesses to innovate in the realm of digital financial solutions.

What is the trend of multi-brand card systems?

The introduction of gift cards that encompass multiple brands reflects a consumer desire for flexibility and choice in gift usage.

What are the implications for the fintech industry?

The fintech industry is ripe for innovation as it embraces digital transaction solutions like multi-brand digital gift cards that align with the growing digital wallet trend.

What are the implications for the retail industry?

Retailers have the opportunity to engage consumers more effectively through integrated digital gift card platforms that offer diverse brand options.

What are the implications for the e-commerce industry?

E-commerce stands to benefit from digital gift card innovations, providing seamless and attractive options for online consumer transactions.

Multi-Brand Digital Gift Cards : on me

Multi-Brand Digital Gift Cards

Holiday-Themed Hospitality Experiences Image 1

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On Me Uplevels Tired, Outdated Gift Card Experiences

Laura McQuarrie — December 12, 2025 — Lifestyle

References: onme & prnewswire

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Personalized digital gifting platform On Me is on a mission to upend an outdated gift card industry that prioritizes plastic cards when, as of 2025, 65% of adults in the United States use a digital wallet. "When people don't even have a wallet to put a plastic gift card in, it's time for a change," says Darragh Meaney, CEO and co-founder of On Me. With On Me, gift-givers can pick up multi-brand gift cards based on popular interests like beauty, visiting restaurants, coffee, or gaming.

Already, On Me has delivered more than $2.5 million in gifts and helped over 76,000 people send and receive gift cards. On Me recently announced it raised a $6 million seed round to continue revolutionizing the $450 billion gift card market in the United States.

Trend Themes

Personalized Gifting Solutions — Customization in gift card offerings caters to individual preferences, providing a unique and personal touch that disrupts traditional one-size-fits-all gifting options.
Digital Wallet Adoption — The rising use of digital wallets is fueling a shift away from physical cards, prompting businesses to innovate in the realm of digital financial solutions.
Multi-brand Card Systems — The introduction of gift cards that encompass multiple brands reflects a consumer desire for flexibility and choice in gift usage.

Industry Implications

Fintech — The fintech industry is ripe for innovation as it embraces digital transaction solutions like multi-brand digital gift cards that align with the growing digital wallet trend.
Retail — Retailers have the opportunity to engage consumers more effectively through integrated digital gift card platforms that offer diverse brand options.
E-commerce — E-commerce stands to benefit from digital gift card innovations, providing seamless and attractive options for online consumer transactions.

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