Last summer, 7-Eleven opened a up a store equipped with smart tables that provide immersive VR experiences. Over the years, a number of retailers have turned to technology to elevate the shopping experience. Now it seems that convenience stores are using the same approach to draw in new customers.
The 7-Eleven Smart Convenience Store is located on the second floor of the chain's Chinese Embassy store in Seoul. Unlike other 7-Eleven locations, the high-tech shop is equipped with six smart tables. As part of a partnership with SK Telecom, these tables allow customers to play games, surf the web and watch YouTube videos. One of the tables is also equipped with VR technology that brings up a virtual figure named Hyeri, who is a member of the K-pop group 'Girl's Day.' Customers can then dance along with Hyeri and even take photos with the virtual star.
The high-tech 7-Eleven store demonstrates how even small retailers and convenience chains can leverage new technology to elevate the in-store experience.
Key Themes Behind This Trend
- Immersive Technology
- The use of virtual reality and smart tables in convenience stores provides an immersive shopping experience.
- Enhanced Customer Engagement
- Smart tables and VR technology allow customers to play games, surf the web, and interact with virtual figures, increasing engagement.
- Partnerships with Tech Companies
- Collaborations with telecom companies like SK Telecom enable convenience stores to integrate technology into their offerings.
Where This Applies
- Retail
- Incorporating immersive technology in convenience stores creates disruptive innovation opportunities for the retail industry.
- Entertainment
- The use of VR technology and virtual figures in convenience stores opens up possibilities for immersive entertainment experiences.
- Telecom
- Partnerships between convenience stores and telecom companies can lead to innovative solutions that enhance the customer experience.
