OnePlus is leveraging the use of its Loop VR headsets through an accompanying smartphone campaign that promotes the use of augmented reality to market the OnePlus 3 device. The campaign encourages consumers to order the new smartphone design using OnePlus' exclusive VR shopping platform in order to receive a free VR headset that can be used in conjunction with the device. The marketing strategy makes use of its own product as a way to promote its new devices.
Consumers can register to own a free Loop VR headset for the launch event so they can order the new OnePlus 3 smartphone. This way OnePlus offers shoppers the ability to purchase new branded goods using augmented reality as a means to promote its VR devices by letting shoppers experience them first hand.
Why This Trend Is Growing
- Augmented Reality Marketing
- OnePlus is promoting the use of augmented reality to market the OnePlus 3 device through its exclusive VR shopping platform.
- VR Shopping
- OnePlus is using its Loop VR headset to encourage consumers to order the new smartphone design using its exclusive VR shopping platform.
- Bundled VR Products
- OnePlus is offering a free Loop VR headset when consumers order the new OnePlus 3 smartphone through its exclusive VR shopping platform.
Industries Being Reshaped
- Smartphone Manufacturing
- Smartphone manufacturers can offer bundled VR products to promote their devices and engage customers in augmented reality shopping experiences.
- Retail
- Retailers can leverage augmented reality marketing and VR shopping platforms to enhance customer engagement and promote their products.
- Virtual Reality
- Companies in the virtual reality industry can partner with smartphone manufacturers and retailers to provide bundled VR products and marketing solutions for their customers.
