Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The OnePLus3 Can be Obtained For Free if Ordered Using Loop VR

 - May 24, 2016
References: oneplus.net & engadget
OnePlus is leveraging the use of its Loop VR headsets through an accompanying smartphone campaign that promotes the use of augmented reality to market the OnePlus 3 device. The campaign encourages consumers to order the new smartphone design using OnePlus' exclusive VR shopping platform in order to receive a free VR headset that can be used in conjunction with the device. The marketing strategy makes use of its own product as a way to promote its new devices.

Consumers can register to own a free Loop VR headset for the launch event so they can order the new OnePlus 3 smartphone. This way OnePlus offers shoppers the ability to purchase new branded goods using augmented reality as a means to promote its VR devices by letting shoppers experience them first hand.