OnePlus is leveraging the use of its Loop VR headsets through an accompanying smartphone campaign that promotes the use of augmented reality to market the OnePlus 3 device. The campaign encourages consumers to order the new smartphone design using OnePlus' exclusive VR shopping platform in order to receive a free VR headset that can be used in conjunction with the device. The marketing strategy makes use of its own product as a way to promote its new devices.
Consumers can register to own a free Loop VR headset for the launch event so they can order the new OnePlus 3 smartphone. This way OnePlus offers shoppers the ability to purchase new branded goods using augmented reality as a means to promote its VR devices by letting shoppers experience them first hand.