Mallzee is an online shopping platform that allows consumers to browse through different brands, apparel and sizes through an interface designed like a dating app. The service lets consumers quickly swipe left and right to indicate whether they are interested in a garment, for fast shopping. In addition to having a decisive interface layout, Mallzee also offers sizing advice to find the ideal fit across a variety of retailers.
Often time clothing stores have different ways of sizing their products, making it difficult for consumers to know if a size they are at one place is the same at another. Mallzee helps consumers shop online and find the ideal fit by allowing users to input their measurements and have the app suggest the right fit. The site then showcases garments based on user preferences and allows them to swipe through in a gamified interface.