'El Grocer' is the name of a Dubai start-up that's aiming to enhance the mobile grocery shopping experience.
The app is a mobile-only marketplace where consumers can order a variety of fresh and packaged goods from nearby stores. Beyond the convenience of using a mobile-first service, consumers will be drawn to use El Grocer because it boasts the same store prices and free delivery within an hour. With continued use, consumers are able to easily reorder previous purchases and compile lists of favorites.
As Dubai is set to host the World Expo in 2020, El Grocer is set to appeal to tourists and locals to the region, especially as this country's billion-dollar food market continues to expand.