Canadian bank CIBC has launched an innovative new smartphone app, named CIBC Hello Home, that is designed to make it easier than ever for its clients and customers to be able to go through the mortgage application process in a streamlined and time-saving manner.
Developed by the bank's innovation division Live Labs, this app makes it possible for users to communicate with mortgage specialists while they go through the mortgage application process. You can even use the app to apply for mortgages while ensuring that you get a good deal via customized mortgage rates.
Mortgage application can be a confusing, trying and time-consuming process, and this is exactly what the CIBC Hello Home app is looking to change. The app will particularly appeal to millennial and first-time home buyers.