With more consumers being drawn to convenience-oriented products, e-banking platforms help consumers stay aware of their finances and easily take care of everyday banking. Banks offering services through easy-to-use apps and chatbots are more likely to draw in Millennial consumers.
LunarWay is revolutionizing banking by being an app-only bank. The bank wants to change the way people think of and interact with banks.
Crowdsourced funding platform Tilt is branching into one-to-one payment options for users to compete with Venmo in the international market.
The Amex Bot helps American Express users keep track of purchases and transactions, even sending reminds if the users AmEx card was used to purchase tickets for a trip or event.
By utilizing the popularity of Facebook Messenger chatbots and mobile apps, banks can increase customer engagement among Millennials and Gen Z consumers.
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
