Barclay's Pingit mobile payment app serves as a way for friends to send and receive money from one another, even if they are registered with different banks. Until now, the app has used mobile numbers to facilitate transactions, but an update will soon allow people to bypass keying in a long mobile number and plug in a user's Twitter handle instead.
To make this happen, Pingit users must authenticate their social profile within the app, so that notifications can be sent to the right person. Although banking can be daunting, Barclay's turns the social sharing features of Twitter into a clever solution to reach out to a young, hyper-connected audience. With Pingit, the bank is able to ensure that making a payment is no more difficult than sending a tweet.