Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Barclay's Pingit App Lets Users Send Money Via Twitter

 - Feb 26, 2015
References: barclays & engadget
Barclay's Pingit mobile payment app serves as a way for friends to send and receive money from one another, even if they are registered with different banks. Until now, the app has used mobile numbers to facilitate transactions, but an update will soon allow people to bypass keying in a long mobile number and plug in a user's Twitter handle instead.

To make this happen, Pingit users must authenticate their social profile within the app, so that notifications can be sent to the right person. Although banking can be daunting, Barclay's turns the social sharing features of Twitter into a clever solution to reach out to a young, hyper-connected audience. With Pingit, the bank is able to ensure that making a payment is no more difficult than sending a tweet.