In addition to offering a standard mobile banking app, the Emirates Islamic Bank offers a more entertaining banking app by the name of 'El World.'
Inside El World, banking customers are able to carry out real payments and transactions as usual, but in a gamified universe that allows them to earn points, badges and level up as they complete different actions.
The app is styled to have a friendly and familiar environment that makes the task of banking feel less like a chore. For instance, in order to pay a mobile, cable or Internet bill, the app's users know to go to the living room, where they will be able to find items related to the services.
What's Driving This Trend
- Gamified Banking Apps
- Disruptive innovation opportunity: Explore gamification strategies to make banking more engaging and enjoyable for customers.
- Real-time Transaction Rewards
- Disruptive innovation opportunity: Implement rewards systems that incentivize customers to perform transactions through interactive and gamified platforms.
- Personalized Banking Experiences
- Disruptive innovation opportunity: Develop customizable banking apps that cater to individual preferences and create a more personalized user experience.
Who This Affects Most
- Banking and Financial Services
- Disruptive innovation opportunity: Integrate gamified features into traditional banking services to enhance customer engagement and loyalty.
- Fintech
- Disruptive innovation opportunity: Build innovative banking apps with gamification elements to attract tech-savvy customers and disrupt the traditional banking landscape.
- Mobile App Development
- Disruptive innovation opportunity: Collaborate with banks to create interactive and gamified mobile banking apps that revolutionize the way customers interact with their finances.
