Yizhibo, also referred to by users as 'Yi,' is a Chinese live video-streaming app that is similar in appearance to Periscope, which is banned in mainland China. The service is one of many native live-streaming platforms that have flourished in the past several years as the medium continues to pick up globally. Given Internet censorship in China, such platforms offer a chance for consumers to engage in content creation that is less inhibited than on other platforms.
First gaining popularity after a video stream from the platform was shared on the country's Weibo network, which is considered a mix between Facebook and Twitter, the Yizhibo app quickly amassed millions of users looking for something that would replicate the experience of blocked platforms such as Periscope.
Chinese Livestreaming Platforms
More Stats +/-
Social Livestreaming Platforms
Chinese Streaming Services
VR Theme Park Attractions
Livestreaming Sports Apps
Multi-City eSports Tournaments
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Yizhibo is a Popular Live Video-Streaming App in China
- By: Rebecca ByersJun 9, 2016