While many loyalty programs require time-consuming sign ups and the inputting of codes to redeem rewards, rideshare platform Uber is offering a program called UX that foregoes the traditional loyalty interface.
The brand has teamed up with Capital One to give riders that connect a Capital One Quicksilver credit card to their account a free ride every tenth one taken. Users don't have to sign in, select a specific setting or even put in a coupon code to redeem. Instead the Uber app is set up to recognize if the consumer is using a Quicksilver credit card and apply the rewards automatically.
Keeping up with a loyalty program can be a large time commitment as consumers are asked by the brands to collect codes or discount offers and actively redeem them themselves to collect. The Uber UX does the work for the consumer, making earning the rewards a seamless transaction.