'Vicinity' is a new app that helps consumers earn rewards for shopping locally. While many major retailers offer loyalty programs, smaller businesses are often unable to offer the same kind of perks. This app gives users a way to earn rewards and support local businesses at the same time.
Vicinity is a mobile app available for iOS and Android devices. The app helps users discover local businesses by showing them the location of participating retailers in their neighborhood. Users are then rewarded for shopping locally with points for different purchases. All of these points and rewards are tracked directly in the app and can eventually be used for free items and discounts at popular places.
With more consumers interested in shopping local, this app provides a great incentive for supporting small businesses.
What's Driving This Trend
- Local Loyalty Programs
- Developing loyalty programs specifically targeted towards small businesses can incentivize consumers to shop there over larger corporations.
- Socially Responsible Shopping
- Promoting sustainable and socially responsible shopping practices through mobile apps can attract patrons who prioritize such values.
- Gamification of Shopping
- Creating interactive shopping experiences through the use of rewards systems and point-based incentives can make purchasing more engaging for users.
Who This Affects Most
- Mobile Apps
- Developers can innovate mobile apps that promote local shopping through gamification and loyalty programs, creating growth opportunities in the competitive mobile industry.
- Small Business Support Services
- Apps that offer market visibility to small businesses and drive, foot traffic can be effective pivots in industries focused on small business support services.
- Sustainability and Ethical Business Consulting
- Providing expertise and consulting services to small businesses that want to adopt more sustainable and ethical practices can become a key service offer in this emerging industry.
