'Emoticode' is a new app from Popsugar that creates "links in a snap" on social media platforms where clickable links can't be added—like Instagram and Snapchat.
In the past, there are a few clever ways that individuals and brands have gotten around the fact that some social media sites do not allow links. Emoticode introduces a new kind of system that makes it incredibly easy to turn a social feed shoppable.
Emoticode effectively creates shortened emoji-based URL links that begin with the rocket and the ghost emoji. Once these unique links are shared, social media users are able to take a screenshot of the code and upload it through either the Emoticode or Shopstyle app to create a clickable link.