While the concept of incentivized fitness apps isn't entirely new, what makes Earthmiles stand out is the fact that it rewards users with miles that they can redeem for discounts with a wide variety of retailers.
Users earn 'earthmiles' based on their activity. For example, a kilometer of cycling earns them three earthmiles, while a kilometer of running lands them five earthmiles. Future versions of the app will also reward users for yoga sessions. This app also has a social aspect in that users can put together communities in which they can compare their statistics.
This particular fitness app is targeted squarely in the direction of people that aren't ultra-serious athletes but are regular folks who are looking to turn a corner in terms of their health. The app's easy functionality and motivational qualities make it an effective tool for people looking to adopt healthier lifestyle practices.
Key Themes Behind This Trend
- Incentivized Fitness Apps
- Earthmiles app rewards users with redeemable miles.
- Activity-based Rewards
- Users earn 'earthmiles' based on their fitness activities.
- Social Fitness Communities
- Users can create communities and compare statistics.
Where This Applies
- Mobile App Development
- Developers can create fitness apps with incentivized rewards to attract and motivate users.
- Retail
- Retailers can partner with fitness apps to offer discounts and rewards to users.
- Health and Wellness
- Companies in the health and wellness industry can tap into the market of regular people seeking to improve their health with motivational fitness apps.
