Alongside of classic sports and workout activities, the top August 2016 fitness ideas cater to niches with of-the-moment themes that involve celebrity influencers, global sporting events and popular anime games. These unique fusions of health, wellness and entertainment are encouraging for non-athletic consumers who want to try a new form of physical activity.
This year's Summer Olympics inspired the creation of VR sports experiences from Samsung, as well as pop-up sports shops that will help visitors learn a little bit more about the history of the iconic sporting event.
With the rise in popularity of Pokémon Go as a global phenomenon, there's been a 'Pokérun' created by Virgin Active in order to help the people of London, England stay fit, while also capturing as many Pocket Monsters as they can.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
