Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

These Nike Shoes Are Designed For Jamaica's Shelly-Ann Fraser-Pryce

 - Jul 14, 2016
This particular Nike Zoom Superfly Elite is a high-quality sprinting shoe designed for the specific running style of Jamaican athlete Shelly-Ann Fraser-Pryce.

Indeed these shoes were designed after careful observation of Fraser-Pryce's running style and taking into account her speed off the blocks and on the track. The end result is a sprinting shoe that is fitted with a futuristic spike plate that eschews the conventional screw-in structure in favor of a more fixed arrangement, helping to boost secondary traction. This structure and design ensures that the foot is closer to track, which increases the power transfer, spring and speed of the athlete in question.

These sprinting shoes speak to the importance of elite athlete access to custom-designed footwear for higher performance levels.