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Infinity Sport Scarves

The 'Hooded Infinity Sport Towel' Lets Gym-Goers Carry Towels with Ease

— July 27, 2016 — Lifestyle
Having a sport towel on hand is a must for most sweaty gym-goers. While having a towel to wipe off sweat is ideal, there's one problem: lugging it around everywhere. The 'Hooded Infinity Sport Towel' created by the Laura Alison brand from Huntington, New York, is a portable and stylish solution to that problem.

Based off of the fashionable infinity scarf, this sport towel can be thrown around the shoulders and worn as a hood. People can wipe sweat off at anytime and cover their heads if need be when headed outside with wet hair. The issue of losing a towel is minimized and gym-goes won't have to worry placing the towel on unclean surfaces.

The towel would also be a great item for companies in the sports and health industries. Gyms can offer the towel to clients as a benefit, sports teams can sell the item with their brand to fans and perhaps this item might be a great addition to hijab-wearing women who like to workout.
Trend Themes
1. Functional Wearable Towels - Innovative towels designed for portability and multi-functional use is an opportunity to disrupt the traditional towel market.
2. Fashionable Fitness Accessories - Incorporating fashion into fitness accessories, such as infinity scarves, creates a unique selling point and differentiation from competitors.
3. Eco-friendly Sports Towels - Creating sports towels from sustainable and environmentally-friendly materials will appeal to environmentally conscious consumers in the sports and health industries.
Industry Implications
1. Gym and Fitness Centers - Providing Hooded Infinity Sport Towels as part of the gym membership package can enhance customer satisfaction and retention.
2. Sports Merchandising - Incorporating sports teams' logos and branding into the design of functional towels creates more merchandise opportunities for sports teams and their fans.
3. Fashion and Apparel - Partnering with fitness brands to create functional yet stylish fitness accessories can create a new market for more fashionable sports apparel.
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