The 'Hooded Infinity Sport Towel' Lets Gym-Goers Carry Towels with Ease
Erica Francis — July 27, 2016 — Lifestyle
References: lauraalison & kickstarter
Having a sport towel on hand is a must for most sweaty gym-goers. While having a towel to wipe off sweat is ideal, there's one problem: lugging it around everywhere. The 'Hooded Infinity Sport Towel' created by the Laura Alison brand from Huntington, New York, is a portable and stylish solution to that problem.
Based off of the fashionable infinity scarf, this sport towel can be thrown around the shoulders and worn as a hood. People can wipe sweat off at anytime and cover their heads if need be when headed outside with wet hair. The issue of losing a towel is minimized and gym-goes won't have to worry placing the towel on unclean surfaces.
The towel would also be a great item for companies in the sports and health industries. Gyms can offer the towel to clients as a benefit, sports teams can sell the item with their brand to fans and perhaps this item might be a great addition to hijab-wearing women who like to workout.
Based off of the fashionable infinity scarf, this sport towel can be thrown around the shoulders and worn as a hood. People can wipe sweat off at anytime and cover their heads if need be when headed outside with wet hair. The issue of losing a towel is minimized and gym-goes won't have to worry placing the towel on unclean surfaces.
The towel would also be a great item for companies in the sports and health industries. Gyms can offer the towel to clients as a benefit, sports teams can sell the item with their brand to fans and perhaps this item might be a great addition to hijab-wearing women who like to workout.
Trend Themes
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Functional Wearable Towels — Innovative towels designed for portability and multi-functional use is an opportunity to disrupt the traditional towel market.
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Fashionable Fitness Accessories — Incorporating fashion into fitness accessories, such as infinity scarves, creates a unique selling point and differentiation from competitors.
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Eco-friendly Sports Towels — Creating sports towels from sustainable and environmentally-friendly materials will appeal to environmentally conscious consumers in the sports and health industries.
Industry Implications
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Gym and Fitness Centers — Providing Hooded Infinity Sport Towels as part of the gym membership package can enhance customer satisfaction and retention.
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Sports Merchandising — Incorporating sports teams' logos and branding into the design of functional towels creates more merchandise opportunities for sports teams and their fans.
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Fashion and Apparel — Partnering with fitness brands to create functional yet stylish fitness accessories can create a new market for more fashionable sports apparel.
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