BeLive Fitness is an athletic movement in Vancouver, British Columbia that is aiming to entice consumers to get active with workouts themed to a dance party setting. The classes are set up as raves in local clubs with an instructor coaching the students to do targeted workouts in an environment that is much more approachable than a studio might be to most. The incorporation of the going out dance culture and fitness renders workouts much more fun to the average consumer.
Exercising can be difficult for many consumers to find the time to incorporate into their busy lifestyles -- especially at the end of the day when unwinding is an important part of relaxing. BeLive Fitness incorporates the lively aspects of going out such as music, dancing and a party atmosphere by turning the dance moves into quick cardio fitness regimes.