Tennis phenomenon Serena Williams and comedian Kevin Hart team up to make a workout for NTC, a Nike app used for training. The commercial featuring the duo discussing what to name the workout already shows the hilarity and fun that might ensue when consumers watch them on the app and attempt to do the workout alongside their video. The 15 minute workout requires no equipment and is full-body training experience.
Both celebrities have worked with Nike as brand ambassadors over the years. As a star athlete, Serena Williams is a great icon for the brand to use. Consumers, especially women, would consider her a role model and fitness expert. Alternatively, funny-man Kevin Hart connects with a young male audience and has become a major advocate of Nike. He even hosts his own #MoveWithHart events all over the US. Combining his wit with Serena's athleticism is an excellent way to draw in a young target market.
The Nike apps allow the brand interact with its consumers and build brand loyalty. Its a great avenue to promote their products without using conventional advertising.